The two questions asked most often during the Valentine card shopping season were: “What’s next for your store?” and “How do you put the card back in the envelope?”
One “next” thing is to continue creating cards and related items. I barely had time to get the store opened for Valentine’s, so all of my effort went toward Valentine’s items. Next: items for birthdays, rez days, anniversaries, etc. I’ll also have invitations (a frequent request in those first few days of being open) and frames.
The other “next” thing is to find a better way to indicate how to put cards back into their envelopes. 
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Only a few SL greeting card stores offer customized cards with the names printed on the cards, and most don’t treat it as one of their primary items. (There are many that offer “personalization” with hover text or text in chat.)
I offered several items during the Christmas season, and the most popular was personalized Christmas stockings. With my greeting cards, I want to have a similar business: feature the same kind of personalization, give the highest quality I can, and provide good customer service.
The designs are all original — no copied images from online, and no use of textures sold in stores and seen all over SL. Each card comes in a personalized envelope. The recipient touches the envelope, the envelope opens, and the card rezzes in front of it. (And yes, I had to learn some scripting for that feature, especially so that the card would rez in front even if the recipient rotates the envelope.)
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BECK’S CARDS & GIFTS
The building’s up and open, and I’ve made some Valentine’s Day items available. So far, I have cards (personalized and non-personalized), matching gift boxes, and matching house flags. Each card comes in a free envelope, and the envelopes can also be personalized. The recipient rezzes the envelope, touches it, and the card rezzes in front.
I still need to find time to do some landscaping. But getting more merchandise ready is the first priority.
And I hope the building looks at least a little like the drawing in a previous post.
The building is coming along and will be completed tomorrow. My new location is on FairChang Balboa. I’ll post a landmark as soon as the store opens.
New building for a new location:
